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Failure is on display鈥搃ntentionally鈥揳t a newly opened pop-up exhibit in Georgetown Park.

The Museum of Failure, which is open until Nov. 5,聽 illustrates various market failures with the theme that 鈥渇ailure is the mother of success,鈥� according to the museum鈥檚 .

聽鈥淲e don’t talk about failure,鈥� said Samuel West, founder and curator of the Museum of Failure.聽

鈥淎nybody who has had any success in any area of life knows that there are considerable failed attempts and the not-so-glamorous story is also part of reality,鈥� said West. 鈥淚 think we don’t talk about that enough.鈥�

Since its inception in Sweden in 2017, the museum has been a traveling exhibit showcasing failed products and services from around the world. These flops have paved the way for innovations that are now household names.

From failed 2001 versions of Segways to the popular 鈥榟ula chair鈥� that rocked in a way equivalent to an abs workout, the space explores projects that laid the foundation for better versions of products that are now consumed universally.

Coca-Cola鈥檚 New Coke was one such product that lasted for roughly 10 years before being taken off the shelf due to extra sweetening that didn鈥檛 appeal to consumers, according to the Coca-Cola Company website. A glimpse of the New Coke before now stands in a glass showcase for museum visitors.

West, a clinical psychologist with a Ph.D. in organizational psychology who was inspired by the in Croatia, aimed to bring discussions around failure in innovations to museum visitors.

The section on Donald Trump鈥檚 various failed business products stood out to attendee, Kira Pomeranz.聽

鈥淚t reminded me that despite my past shortcomings, as long as I keep putting myself out there in different ways, I will see success and growth for myself as long as I keep trying,鈥� Pomeranz said.

A Wall of Failure encourages museum visitors to write their failures on sticky notes for public display.聽

鈥淚t provides an opportunity for people and guests to share a moment or several moments that are their own failures in life,鈥� said Parsa Afsharjavan, a visual artist and creative director based out of D.C and Miami who is a museum ambassador for the pop-up.

鈥淭he wall shows that everyone is subject to failure, is failing or has failed at something whether currently or recently or is about to fail.鈥�

Pomeranz felt a deep moment of introspection after sticking her note on the wall.

鈥淲hen you physically walk away after putting that sticky note on the wall and zoom out and see that your failure is one small note in a sea of others, it brings a sense of camaraderie,鈥� said Pomeranz. 鈥淚 am one of many people who has failed at many things.鈥�

The pop-up traveled throughout the United States, appearing in Los Angeles, Brooklyn, and Minneapolis. Internationally, it appeared in Jeddah and Seoul as well as several cities in Europe, including Vienna, Lille, Paris, Milan, Amsterdam, Copenhagen, Hanover, and Stockholm.聽

Situated in Georgetown Park, between M Street, NW, and the C&O Canal, the museum opened on Sept. 7 and will stay open until Nov. 5 from Wednesdays through Sundays. Ticket prices stand at $25 for adults and $20 for children over the age of 7.

The Museum of Failure鈥檚 next pop-up exhibit is expected to open in London in February 2024.聽